WORTH A READThe US Open Signs An Exclusive Deal With Prediction Market KalshiThe last Grand Slam of the season just made betting on outcomes part of the official sponsor lineup… read more. New Jersey 5s Run It Back With Kellogg's Raisin Bran, Setting A New MLP BlueprintThe pickleball team's cereal-aisle partnership just became the renewal every other MLP franchise will study… read more. Padel Just Took America's Fastest-Growing Sport CrownNew participation numbers show it's outpacing even pickleball's early growth curve… read more. The US Open Set A Player Pay Record And Still Said No To Revenue ShareThe prize pool keeps growing, but the number players actually want isn't on the table… read more. K-Swiss Becomes The ATP's Official Footwear PartnerA brand best known for its comeback story just landed one of tennis's biggest global sponsorship stages… read more. $100 Chicken Nuggets: How The US Open Got Obscenely ExpensiveBetween hospitality suites and resale markups, watching the Open in person has become its own luxury category… read more. Why Big Brands Keep Signing On As Pro Pickleball Team SponsorsMLP rosters are turning into some of the most efficient logo space in sports marketing… read more. A Texas Resort Breaks Ground On A $10M Padel ExpansionHorseshoe Bay is betting padel courts pay for themselves faster than another round of golf… read more. The US Open Needs Influencers, And Influencers Need The US OpenTikTok and Instagram creators are becoming as central to the tournament's reach as its broadcast deal… read more. Roger Federer's Divisive US Open Rolex Now Resells For 3X Its PriceThe watch tennis fans loved to hate just became one of the sport's hottest secondary-market flips… read more.
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