August 27, 2026

Racket Sports Briefing – No. 32

Here’s a quick scan of the moves, signals, and trends shaping the racket sports ecosystem right now.

Was this email forwarded to you? Sign up here to receive the Racket Sports Briefing directly in your inbox.

For feedback or questions just reply to this email.

WORTH A READ

How Cincy's $260M Facelift Overhauled The "Worst" Stop In Tennis

The Cincinnati Open, a once-dreaded tournament stop, got a nine-figure makeover. and it's paying off… read more.

What It Really Costs To Watch The US Open This Year

From grounds passes to courtside seats, the Open's pricing tiers show where a Grand Slam actually makes its money… read more.

Goodland Pickleball Is Leasing 30,000 Square Feet Across Brooklyn And Queens

Two new indoor clubs mark one of the biggest real estate bets yet on New York's pickleball boom… read more.

World Team Tennis Reveals Its Reboot Rosters And Team Names

The league's December relaunch just got a lot more real, with marquee players attached to new city franchises… read more.

Raquel Joseph Is Bringing "An Operator's Mindset" To Her New Jersey MLP Team

The new owner explains how she's approaching pro pickleball team ownership differently… read more.

Padel Haus Signs A Marketing Deal With PPL's NY Atlantics

The club operator and the pro league are betting a local partnership pays off bigger than a national one… read more.

Selkirk And Tesla Just Released A Limited-Edition Paddle

The "Aurum" paddle is the latest sign brand collabs are becoming pickleball's favorite marketing move… read more.

Conquer Padel Is Bringing Jacksonville Its First Indoor Padel Club

Florida's padel expansion keeps rolling, one new market at a time, and now it’s the time for the north of the state… read more.

Rafa Nadal Academy's Padel Tour Just Wrapped Its US Debut

The Miami-to-New York tour, run with Playtomic, is a bet that Nadal's brand can pull padel into new US markets… read more.

Heineken 0.0 Put Serena Williams's US Open Ticket On A Can

A limited-run design turns a piece of tennis nostalgia into a beer marketing moment…… read more.