WORTH A READ
The ATP Wants To Spend $100M A Year Paying Players Directly
The bonus pool jumps from $21.5M to $50M, a new $25M pot goes to the Top 250, and pensions expand to 300 players, all as Saudi money and the PTPA lawsuit close in on the tour… read more.
Ben Shelton Walks From On To New Balance, And Gets A Signature Shoe
A reported $5M base that can climb to $18M with ranking bonuses, and On had the right to match and passed… read more.
Canada Has 119 Padel Courts, And Most Opened Since 2025
A club-by-club count finds 36 venues in five provinces, and Alberta has the most courts per person… read more.
MGM Is Putting Pro Padel On The Vegas Strip During F1 Week
PPL’s title sponsor deal brings its final regular season stop to Park MGM Nov 18 to 21, with an exhibition court on the Bellagio Fountain Walk and the final live on CNBC… read more.
Naples Just Got Its First Private Club With Padel, And Pickleball Players Are Defecting
Quail Creek Country Club opened three courts, and the GM says pickleballers are “flocking over here”… read more.
Andre Agassi Is Selling Grateful Dead Paddles
Agassi Sports Entertainment licensed the dancing bears and Stealie for pickleball and padel gear starting mid 2027… read more.
Japan’s ZAMST Makes Its Padel Play Through A Madrid Academy
The bracing brand founded in 1993 signed on with M3 Padel Academy, which trains players from 120+ countries, many of them juniors still growing… read more.
Dill Dinkers Just Handed Its Original Clubs To A Franchisee
John and Condit Lyon took over Columbia, Rockville and North Bethesda, plus the rest of Maryland, with room for up to seven more clubs… read more.
The WTA Killed The Group Photo To Sell Player Personalities
Players said a full day of styling for one shot wasn’t worth it, so the WTA built content stations that feed social for months, ahead of the Finals moving to Charlotte… read more.
A Dating App For One Sport Found Its Niche
Pickleball Dating founder Jyl Steinback on going narrow and letting the community build the business… read more.