Racket Sports Briefing No. 33
WORTH A READ
The US Open Signs An Exclusive Deal With Prediction Market Kalshi
The last Grand Slam of the season just made betting on outcomes part of the official sponsor lineup… read more.
New Jersey 5s Run It Back With Kellogg's Raisin Bran, Setting A New MLP Blueprint
The pickleball team's cereal-aisle partnership just became the renewal every other MLP franchise will study… read more.
Padel Just Took America's Fastest-Growing Sport Crown
New participation numbers show it's outpacing even pickleball's early growth curve… read more.
The US Open Set A Player Pay Record And Still Said No To Revenue Share
The prize pool keeps growing, but the number of players actually want isn't on the table… read more.
K-Swiss Becomes The ATP's Official Footwear Partner
A brand best known for its comeback story just landed one of tennis's biggest global sponsorship stages… read more.
$100 Chicken Nuggets: How The US Open Got Obscenely Expensive
Between hospitality suites and resale markups, watching the Open in person has become its own luxury category… read more.
Why Big Brands Keep Signing On As Pro Pickleball Team Sponsors
MLP rosters are turning into some of the most efficient logo space in sports marketing… read more.
A Texas Resort Breaks Ground On A $10M Padel Expansion
Horseshoe Bay is betting padel courts pay for themselves faster than another round of golf… read more.
The US Open Needs Influencers, And Influencers Need The US Open
TikTok and Instagram creators are becoming as central to the tournament's reach as its broadcast deal… read more.
Roger Federer's Divisive US Open Rolex Now Resells For 3X Its Price
The watch tennis fans loved to hate just became one of the sport's hottest secondary-market flips… read more.
THE PADEL PR COLUMN
Ben Nichols, Padel 22 Founder
The court is no longer the product. It’s the asset… read more.